8th May 2026
Posted in Uncategorized
📅 Thursday 21st May, 1pm
⏱️ 45 minutes + Q&A
💻 Online (link sent on registration)
Email open rates dropping. Booking confirmations getting lost. Guests messaging your team on personal phones because it’s just easier.
Sound familiar?
There’s a better way – and it’s already on every guest’s phone.
In this live webinar, Helen Nurse, at Capture1 will walk you through exactly how one hotel used WhatsApp to hit a 75% click-through rate on a single campaign. Not theory. Not best practice from somewhere else. A real UK case study, broken down step by step, so you can see what worked and why.
She’ll also share results from a recent major UK event where the event WhatsApp channel handled 70,000+ message sends across 20+ campaigns, hit session reminder click-throughs of up to 93%, and captured next year’s hot leads automatically the moment the show closed.
Who this is for?
Hotel marketing teams, event teams, marketers and organisers, hospitality and tour operators, attractions, leisure and anyone advising them. Whether you’re WhatsApp-curious or already dabbling, you’ll leave with insights, ideas and inspiration for how this could work for you!
What you’ll walk away with…
The exact campaign structure behind the 75% CTR (and why it worked)
How to use WhatsApp across the full guest or attendee journey – pre-arrival, in-stay/on-site, and post-event
Practical upsell, cross-sell and re-engagement ideas that don’t feel pushy
How event organisers are using WhatsApp for live agenda navigation, session reminders and on-the-day support – replacing clunky apps and overflowing inboxes
The difference between consumer WhatsApp (your receptionist’s personal phone) and business-grade automation – and why it matters for data, scalability and your team’s sanity
How to get started without needing a huge tech budget or a developer on speed dial
Why now?
The hotels and event organisers getting in early are already seeing engagement numbers everyone else is chasing – read rates north of 90%, click-throughs that make email weep, and meaningful guest conversations happening at scale without their teams drowning. This is the chance to get ahead, not catch up.
Live Q&A at the end – bring your questions, your scepticism and your specific scenarios. I’ll answer as many as I can.
📅 Thursday 21st May, 1pm
⏱️ 45 minutes + Q&A
💻 Online (link sent on registration)
Hosted by Helen Nurse, Capture 1 – WhatsApp automation specialist working with UK hotels, hospitality brands and major events.
Save your spot now – it’s free.
Capture1 – it’s all about the message.